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Heroes creator Kring worries about online content, product placement

And thousands of Heroes fans around the world say “well, duh.”

Heroes creator Tim Kring admits that there might be a little bit too much going on in the show’s universe. At a NATPE LATV Festival panel discussion, Kring says that there might be so much content going online — and so many employees working on the online content — that it sort of takes away from the experience of the show and the storyline, especially if you have a creative team working online that really isn’t close to the team that works on the TV show. Sounds like he’s referring (strongly) to the much-maligned second season of the show.

He also thinks that all of the product placement and corporate sponsorship that the show has doesn’t help either.

I actually agree with this, to a certain extent. I like to see the creative people just do a show (or a movie or whatever) and I try not to get involved in these odd online offshoots that spring up. In a way it muddies the storyline and just gets either confusing or just gets to be too much of that world.

I’d rather watch Heroes on TV and stick with that part of the Heroes world, than go online and watch some minor plot with secondary characters (or even further down on the character chain, including new characters). I feel the same way about
Lost
; a lot of the extra stuff is really interesting, but in a way I don’t want to be bothered with it. Of course, it’s a different world, and a lot of fans really love this stuff.

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